The daddy of them all remains the first choice online shopping destination for many browsers.
Its range of products is nothing short of immense – from books to electronics and food to household appliances, there’s not many that can hold a candle to the catalogue.
When you factor in the tried, tested and trusted free delivery service, which is a major consideration for a lot of users, not to mention great ratings and access to the extended marketplace, which means you’ll find most things within a few clicks, there’s no need to wonder why Amazon is first choice for many online shoppers.
Specialist help may be a bit thin on the ground, but user reviews are accessible and reliable enough.
In short, it’s a winning formula so not much reason for Amazon to change it a great deal.
However, one innovation the company has tried is the relatively new Amazon Prime service.
Basically, it’s a membership service designed to give regular users and their families unlimited One-Day delivery for eligible packages. No minimum purchase is required and delivery can be upgraded to Express Delivery for a fee – there’s even Evening Delivery available to some metropolitan addresses. Pretty good when you consider One-Day and Express offer guaranteed delivery daily except Sundays.
Generally speaking, most products that qualify for Super Saver Delivery are also eligible for Amazon Prime delivery benefits and the service costs less than £50 a year.
Family members can be invited to join the service as guest users who can be added and removed as you see fit.
All of which sounds pretty good – and it is good particularly if you regularly shop at Amazon. If you’re not quite sure whether or not Prime service is for you, Amazon run regular free trial periods so you could always give it a go to see if it suits you.
Critics point to the fact that not all Amazon products are eligible for Prime, but then not all Amazon products are eligible for Super Saver Delivery either, so you’ll need to employ a bit of basic comparison shopping theory.
Just because it’s easy doesn’t always mean Amazon is cheaper, so be advised to shop around, check out reviews and listen to advice the same as you would for any other product bought from any other website. It’s a big wide world out there, but the internet makes it incredibly small – and very accessible.